Katie Brindle
Portfolio

To develop a brand extension for a well-known company; provide research analysis, current and extention market environments, competitor evaluation, and consumer target coverage. 

To plan the launch of brand Tipsy Tea's new iced drinks range. To be sold at events in the summer of 2021, the aims are to generate brand awareness, mirroring the glamour of speakeasies and Prohibition New York. The marketing plan should have a target market of females aged 25-50 with a moderate level of disposable income. 

During my second year of university, I became the Social Media Secretary for homeless society Save The Streets... Formally known as big change, we had a brand overhaul and fundraised throughout the year.