The Big Agency

For this assignment, I created a marketing campaign for Tipsy Tea, a tea infused liquor which is sold in bottles and at hospitality events. The brief was to plan for the new iced drinks range introduced in summer 2021. I analysed the company, its sector and created a ‘big idea’ campaign tailored to the target audience persona detailed.

​

I found this experience positive and believe that my experience with previous campaigns helped me overcome any struggles faced. I found it hard to identify a number of psychographics, it was due to my previous knowledge, that I was able to access numerous databases and sites that would have the information needed. I think that the contribution from my ‘previous self’ allowed for a more successful campaign. I struggled to get my head around my lack of creativity at the beginning of the ‘Big Idea’; especially when thinking of a name and a basis. I believe that I struggled creatively because I was ‘burned out.’ I had been focusing on the research that I lost any drive I had at the beginning. Taking time out of the assignment sparked back up my creativity, and I found the Big Idea in order to move forward in the process.

​

Overall, I learnt the depth of research that can be done to begin a campaign can transform the instant ideas when you first here about a brand- I haven’t gone into so much detail before and it really helped me in the long run- it led me to have more success when it came to presenting tactics. This is something I will take into future campaigns because it helps pave out just which direction a campaign needs to go.