Brands, businesses and agencies should be constantly keeping an eye on the trends taking over to get ahead of the competition.
The digital transformation will continue into 2021 and beyond. Much like the pandemic, digital marketing isn’t going away anytime soon. It seems that ‘business as normal’ won’t ever be the normal of past times. For many, jumping to the digital side is a new element, so 2021 will serve as yet another year developing marketing strategies; progressing an online presence, connecting with your audience.
With the influx of online marketing, consumers have started to fall numb to the digital adverts they see day in day out. To put it simply, we’ve spent 12 months staring at screens, therefore, brands need to start breaking out the mould. Try and engage with your customers, there will be a time where we will finally eave our homes other than essential shopping and daily walks; so don’t put all your eggs into the digital marketing basket. Breaking out and being unique will keep your audience engaged and aware of you and your brand.
One way you can tap into your audience is to show your meaning and purpose. Opening up, explaining your ‘why’ attracts customers with the same values. You’re also being authentic, and so will your consumers. Driving marketing and bringing consumers in who ate more tailored and suited to your business.
We do have to talk about influencers and influencer marketing. It’s only getting bigger. Despite the recent Dubai debate, influencer marketing is only going to grow- but, for brands, it’s all about the influencer you partner with. Choosing the right influencer might be a long and tenuous process, but once you find them, you should be able to hit the ground running. To find your influencer, you need to be looking for someone with the same audience as you. An influencer with the same audience means you can easily access and easily each them when you want. It’s a sure way to connect wit your consumers in 2021.
Lockdown also saw the accelerated increasing rise in TikTok and other short video forms of content; even Instagram has adapted its platform to accommodate this. This type of content will be sliding up the popular scale- especially among young audiences. It’s an element that cannot be ignored or underestimated in this climate. As a business, you should be looking at how you can use this content to your advantage, being as effective and efficient with the content as possible.
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